"What does better mean in engineering?"

As an engineering services provider we frequently encounter a question that can come up in any business organization.

It may seems simple, but to answer it successfully an organization should account for different perspectives between stake holders in management, marketing and engineering functions.

We've collected some of the divergent attitudes to product specifications, cost, schedule, road maps and design concepts we have encountered during our eight years. Depending on the situation these attitudes are neither 'right' nor 'wrong'  We try to understand the meaning behind 'better' 

The article may be reprinted with attribution.

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"Three case studies"

Three past projects described:

1.) Design of optical media drive

2.) Upgrade of Machine Vision system

3.) No sequential modeling of illumination

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